Looker Studio template for a Google Ads macro audit that helps you quickly spot optimization opportunities. It consolidates spend (Cost, CPC, CPM), conversions (Conversion Rate, Cost/Conv.), and engagement (Clicks, CTR, Impressions) across account-wide and campaign views. Use it to pinpoint wasted spend, diagnose low-converting segments, and track performance trends. Ideal for prioritizing budget, fixing underperforming campaigns, and communicating results to stakeholders.