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The best free & paid Looker Studio templates, curated and quality-ranked for data reporting.

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Google Ads report template cover image
Google Ads report template

Google Ads PPC dashboard for Looker Studio to track spend, CTR, CPC, ROAS, and conversions by campaign, keyword, device, and location.

Google Ads performance template for Looker Studio focused on PPC visibility, clicks, and conversions. Track key metrics like impressions, CTR, CPC, CPM, ROAS, spend, and conversions to spot winners and waste. Break down results by campaign, ad group, keyword, device, and location to understand where performance comes from. Evaluate trends and answer practical questions such as which campaign converts best and how mobile CPC compares. Ideal for marketers and agencies needing a clear view of acquisition efficiency and return on ad spend.
Free
Google Ads Display Performance cover image
Google Ads Display Performance

Google Ads Display performance tracker with core KPIs, period comparisons, and breakdowns by demographics, geography, device, and campaign levels.

Tracks Google Ads Display campaign performance at the account, campaign, and ad group levels. Highlights key metrics like impressions, average CPM, and display impression share with daily trends versus the previous period. Breaks results down by demographics, audience targeting, geography, and device to reveal where reach and engagement are strongest. Surfaces top and lagging performers to guide bid, budget, and creative decisions. Ideal for marketers seeking quick, actionable visibility into display outcomes.
Free
Google Ads Impression Share Insights cover image
Google Ads Impression Share Insights

Google Ads impression share insights with YoY changes, daily trends, and breakdowns by slot, type, and keywords.

Google Ads Impression Share Insights focused on measuring how often ads appear versus total opportunities. Highlights visibility and reach with year‑over‑year change, plus daily trends for cost and search impression share against the previous period. Breaks performance down by ad slot, ad type, and keywords to spot where coverage is gained or lost. Helps diagnose gaps from budget or rank and prioritize optimizations to grow exposure and efficiency.
Free
Google Ads Account Health cover image
Google Ads Account Health

Google Ads account health overview with spend trends, performance snapshots, and channel views for Search, Display, Video, Shopping, and App.

Google Ads account health template focused on fast diagnosis of performance and spend. Provides a daily spend trend, a performance snapshot, and an account performance overview to quickly spot shifts. Includes dedicated views for Search, Display, Video, Shopping, and App campaigns to compare channels. Useful for catching anomalies, pacing issues, and reporting wins in weekly reviews. A notes section helps capture insights and actions.
Free
Google Ads Budget Depletion Insights cover image
Google Ads Budget Depletion Insights

Daily and hourly Google Ads budget depletion insights to prevent budget‑limited downtime and optimize spend.

Google Ads Budget Depletion Insights focuses on spotting when campaign budgets run out and where spend is constrained. Daily and hourly summaries surface budget pacing and depletion patterns so you can reallocate budgets and protect performance. Ideal for monitoring budget‑limited campaigns and identifying the times of day when coverage drops. Not intended for Shopping campaigns.
Free
Facebook Funnel Template cover image
Facebook Funnel Template

Funnel-focused Facebook Pages dashboard that measures reach, engagement, clicks, comments, and reactions by post.

Facebook Pages funnel analytics focused on how audiences move from seeing a post to engaging with it. Tracks post views, unique reach, and average views per person, then quantifies engagement rate across clicks, comments, and reactions. Breaks out click and comment rates plus the share each contributes to overall engagement. Includes a reactions breakdown (Like, Love, Haha, Wow, Anger, Sorry) and a performance-by-post view to spot drop‑offs and winning content. Built for social teams to optimize content and prove impact quickly.
Free
Facebook Ads Google Ads report template cover image
Facebook Ads Google Ads report template

Unified Facebook Ads + Google Ads template for tracking PPC metrics, blended spend, and ROI across channels.

Blends Facebook (Meta) Ads and Google Ads into one PPC performance view in Looker Studio. Track CTR, CPC, conversions, CPA, ROAS, impressions, and spend with comparisons by campaign, ad group/ad set, device, location, and demographics. See blended ad spend and daily results to compare channels, spot trends, and shift budgets with confidence. Ideal for marketers and agencies needing quick cross-platform insights and ROI tracking.
Free
CallRail call tracking dashboard cover image
CallRail call tracking dashboard

CallRail analytics covering call and lead trends, timing patterns, sources, and agent answer performance.

CallRail performance tracking focused on calls, leads, and answer quality. Monitor month‑over‑month trends for calls vs. leads and answer rate vs. lead rate. Identify peak times with calls by day of week and hour and see how many are first‑time callers. Attribute conversions with a breakdown by traffic source. Evaluate team responsiveness with answer rates by agent email to optimize campaigns and staffing.
Free
Free Adobe Analytics Dashboard Template on Looker Studio cover image
Free Adobe Analytics Dashboard Template on Looker Studio

Adobe Analytics KPIs in Looker Studio with conversion funnel, segments, engagement, speed, and revenue tracking.

Adobe Analytics data visualized in Looker Studio to track website performance, customer behavior, and marketing outcomes. Covers core KPIs including unique visitors, pageviews, time on site, bounce rate, page load time, revenue, units, and orders. Features a conversion funnel from visits to cart additions to orders, plus segment-level views with entries and bounce rate. Includes time-series charts for engagement and revenue to spot trends and campaign impact. Helps identify bottlenecks and high-value segments to optimize content, UX, and acquisition channels.
Free
SEM report template cover image
SEM report template

SEM/Google Ads template that pinpoints PPC ROI with KPIs, cost insights, and campaign comparisons across devices and locations.

An SEM/Google Ads performance template built to track PPC efficiency and ROI across campaigns, ad groups, keywords, devices, and locations. Highlights core metrics such as impressions, clicks, ad spend, CTR, CPC, CPM, conversions, and ROAS to surface what’s working and what’s wasting budget. Provides KPI and cost overviews plus campaign-level comparisons to uncover high-ROI campaigns, weak segments, and optimization opportunities. Ideal for paid media teams and agencies needing quick, actionable insights from Google Ads data.
Free
X Ads Twitter dashboard template cover image
X Ads Twitter dashboard template

Monitor X Ads (Twitter) performance across CTR, CPC/CPM, conversions, CPA, top campaigns, and platform breakdowns.

X Ads (Twitter) Overview tracks paid social performance with clear views of impressions, clicks, CTR, and spend. Monitor conversion rate, CPC, CPM, and CPA to understand efficiency and ROI. Compare top campaigns to quickly see what’s working and what isn’t. Break down results by platform to pinpoint where clicks, cost, and conversions come from. Built for marketers and decision‑makers who need fast, actionable insight into X Ads performance.
Free
TikTok Ads Overview cover image
TikTok Ads Overview

Monthly TikTok Ads overview highlighting spend, efficiency metrics, top 10 campaigns, and country/objective breakdowns.

Monthly TikTok Ads performance summary focused on a rolling 30‑day period. Tracks spend, impressions, CPM, clicks, CTR, CPC, results, result rate, and cost per result to gauge efficiency. Surfaces the top 10 high‑performing ads and campaigns with a clear table of results and costs. Adds geographic insight with a country breakdown and compares metrics by campaign objective to reveal where conversions and costs differ. Built to quickly spot winning campaigns and redirect budget to what works.
Free
TikTok Ads Overview - Campaign and audience info cover image
TikTok Ads Overview - Campaign and audience info

End-to-end TikTok Ads analytics covering campaign performance, costs, and audience demographics.

Get a complete view of TikTok ad campaigns and audience impact across any date range. Track spend, clicks, CPM, conversions, and cost per conversion with scorecards, time series, and a detailed campaign table covering name, type, objective, status, creation date, budget, and amount spent. Compare cost distribution by campaign objective and monitor performance trends over time. Break down impressions by country, gender, age group, device, and ad name to see where reach and results come from.
Free
Tiktok Ads Budget Report cover image
Tiktok Ads Budget Report

A TikTok Ads budget tracker with spend, revenue, ROAS, and breakdowns by objective, campaign, ad set, and day of week.

Track TikTok Ads budget, revenue, and ROAS to keep spend on target and protect profit. Visualize trends over time and by day of week to spot pacing and seasonality. Drill into objective, campaign, and ad set to find what converts and shift budget to top performers. A budget manager and objective summary put the key KPIs front and center. Connects to live TikTok Ads data via Catchr for up‑to‑date numbers.
Free
StackAdapt report cover image
StackAdapt report

StackAdapt campaign performance dashboard covering CTR, conversions, CPC/CPM, ROAS, and top campaigns.

StackAdapt advertising performance template focused on analyzing programmatic campaigns. Tracks CTR and impressions alongside clicks, conversions, conversion rate, and cost per conversion. Highlights CPC and CPM with total spend to monitor efficiency. Surfaces ROAS and top campaigns plus a clicks breakdown by campaign type for quick optimization priorities.
Free
Spotify Ads overview performance dashboard cover image
Spotify Ads overview performance dashboard

Analyze Spotify Ads with trends, country spend, platform split, and campaign details.

Looker Studio template for Spotify Ads performance tracking. Visualizes performance trends over time, spend by country, platform split, and campaign-level details. Highlights where budget goes and which geographies or platforms drive results. Helps marketers quickly spot spikes, compare campaigns, and optimize spend. Built with a clean Supermetrics layout for fast insight discovery.
Free
Snapchat Ads - 32 Days Performance Overview cover image
Snapchat Ads - 32 Days Performance Overview

Snapchat Ads 32‑day performance overview with KPIs, trends, geo and demographic breakdowns, plus top campaigns and ads.

A focused Snapchat Ads Looker Studio template for tracking the last 32 days of performance across purchases, swipes, impressions, swipe‑up rate, eCPV, and eCPM. Visualizes impressions and video views over time to spot trends. Breaks down reach by country, gender, and age for quick audience insights. Surfaces top campaigns and top ads with key engagement and conversion signals to pinpoint winners. Ideal for fast optimization and client reporting on Snap Ads.
Free
Snapchat overview performance dashboard cover image
Snapchat overview performance dashboard

Snapchat Ads dashboard for tracking impressions, video views, demographics, and top-performing campaigns/ads.

Snapchat Marketing analytics template focused on Snapchat Ads performance. Tracks totals, impressions, and video views over time, with breakdowns by country, age, and gender. Highlights top campaigns and top ads to surface what’s driving reach and engagement. Helps marketers refine targeting, compare creatives, and reallocate spend based on winners.
Free
Template Pinterest Overview V2 cover image
Template Pinterest Overview V2

Pinterest Ads dashboard to monitor spend, video engagement, conversions, and revenue in one place.

Pinterest Ads performance template focused on measuring delivery, engagement, and outcomes across campaigns. Track investment, video views, cost per view (including 100% views), average watch time, clicks by campaign, and weekly performance to understand what’s driving results. Breakdowns across three pages—Diffusion, Video Views, and Results—highlight how widely ads were served, how deeply they were watched, and how well they converted into revenue. Ideal for quickly spotting winning creatives and optimizing spend with real-time Pinterest Ads KPIs.
Free
SEO report template cover image
SEO report template

SEO Looker Studio template that visualizes Google Search Console metrics—queries, pages, CTR, position, and trends by country and device.

SEO performance template focused on Google Search Console data to track impressions, clicks, CTR, average position, and top queries and pages. Break down results by country and device to spot growth opportunities and content gaps, and blend data to relate traffic with conversions and goals. Identify winning keywords, declining pages, and the impact of mobile vs. desktop on engagement. Includes white‑label styling, custom charts, historical trends, filters, and optional email alerts for stakeholders.
Free
Facebook Ads Brand Awareness Template cover image
Facebook Ads Brand Awareness Template

Track Facebook/Instagram brand awareness with impressions, clicks, spend, branded metrics, and branded search lift in Looker Studio.

A Looker Studio template for tracking Facebook and Instagram brand awareness in one place. Monitor core KPIs—ad impressions, clicks, spend, branded impressions, and branded clicks—with weekly trends. Link ad activity to outcomes by comparing spend with branded engagement to judge ROI on awareness campaigns. Adds branded search context from Google Search Console to show how ads influence search interest. Built for marketers and agencies who need a clear view of brand reach and lift across Meta ads.
Free
Google Merchant Center Template cover image
Google Merchant Center Template

Monitor Google Merchant Center performance, product issues, trends, and top products in Looker Studio.

Google Merchant Center performance and feed health at a glance for ecommerce teams. Track impressions and clicks, surface item-level issues, and spot trends over time to fix problems fast. Compare performance by product category and highlight best-performing products to guide inventory and bidding decisions. Includes dedicated views for products, issues, and competitive analysis to keep your catalog compliant and profitable. Built to pull real-time GMC metrics and dimensions into Looker Studio for clear, actionable insights.
Free
Looker Studio Google Analytics 4 Dashboard Template cover image
Looker Studio Google Analytics 4 Dashboard Template

GA4 Looker Studio template to analyze users, traffic sources, landing pages, and conversions for faster growth decisions.

Google Analytics 4 Looker Studio template for tracking website performance, engagement, and conversions in one view. Monitor key GA4 metrics like users, sessions, page views, views per session, conversions, and conversion rate, plus device and country breakdowns. Explore dedicated pages for Visitors, Landing Pages, Acquisition, and Conversions to find top-performing content, channels, and campaigns. Ideal for marketers and analysts who need fast insights to optimize traffic, campaigns, and conversion funnels.
Free
GA4 Content Performance Reports cover image
GA4 Content Performance Reports

GA4 template to analyze page and landing page performance, engagement, and conversions for smarter content decisions.

GA4 content performance template for auditing website pages and landing pages with clear, executive-ready metrics. Track views, sessions, engaged sessions, total users, views per engaged session, and average engagement time per view. Surface top paths, discover underperforming pages, and spot content opportunities. Break down engagement by device and country and connect content to events and conversions to gauge impact. Ideal for marketers, product teams, and publishers optimizing site content and user journeys.
Free
GA4 General Ecommerce Reports cover image
GA4 General Ecommerce Reports

All‑in‑one GA4 Looker Studio template for acquisition, engagement, and ecommerce performance across sources, devices, countries, campaigns, and products.

GA4 General & Ecommerce template for Looker Studio centralizes acquisition, engagement, and ecommerce insights for websites. Track users, new users, sessions, engaged sessions, engagement rate, and views with clear trend lines and source/medium breakdowns. Visualize device category and country mix, compare channels over time, and spot spikes or drops in traffic quality. Dedicated ecommerce pages highlight transactions, product performance, category pivots, and internal promotions. Campaign, events, and technical details sections help diagnose tracking issues and optimize marketing spend.
Free
Dashboard anual Google Analytics 4 cover image
Dashboard anual Google Analytics 4

Annual GA4 overview of sessions, users, conversions, and channel mix with monthly trends.

Annual Google Analytics 4 template focused on year‑end performance across acquisition and conversions. Tracks sessions, users, new users, conversions, conversion rate, and views with clear 2024 trend lines. Surfaces monthly results and seasonality alongside the distribution of users by marketing channel. Includes device and country breakdowns to pinpoint where growth and conversions come from. Ideal for marketing and analytics teams needing a concise annual readout.
Free
Google Ads Macro Audit cover image
Google Ads Macro Audit

Google Ads audit template highlighting spend, conversions, and engagement to find optimization opportunities fast.

Looker Studio template for a Google Ads macro audit that helps you quickly spot optimization opportunities. It consolidates spend (Cost, CPC, CPM), conversions (Conversion Rate, Cost/Conv.), and engagement (Clicks, CTR, Impressions) across account-wide and campaign views. Use it to pinpoint wasted spend, diagnose low-converting segments, and track performance trends. Ideal for prioritizing budget, fixing underperforming campaigns, and communicating results to stakeholders.
Free
Google Ads Search Automation Tracking cover image
Google Ads Search Automation Tracking

Audit and optimize Google Ads Search automation—RSA quality, auto bidding, and value‑based bidding across your accounts.

Tracks and improves automation setup for Google Ads Search campaigns. Focuses on adoption and quality of Responsive Search Ads, automated bidding, and value‑based bidding across accounts, campaigns, and ad groups. Identifies gaps, misconfigurations, and opportunities to apply recommended automation settings using recent performance data. Helps teams standardize best practices and set accounts up for scalable, consistent results.
Free
Google Ads Budget Template cover image
Google Ads Budget Template

Monitor Google Ads spend, conversions, CPA, ROAS, and budget pacing by campaign and ad group to prevent overspend and optimize allocation.

Google Ads budget control focused on spend, pacing, and profitability. Track daily cost, conversions, CPA, ROAS, and revenue to keep campaigns within target. Spot trends over time and by day of week, then drill into campaigns and ad groups for precise budget allocation. Identify best-performing campaigns with ROAS rankings and cost/conversion tables to shift spend where it returns most. Built for PPC teams that need real-time oversight and quick optimizations.
Free
Google Ads Funnel Analysis cover image
Google Ads Funnel Analysis

TOFU–MOFU–BOFU Google Ads funnel view to find drop‑offs and boost conversions on one page.

Google Ads funnel analysis grouped into TOFU, MOFU, and BOFU to spot where prospects drop off and where campaigns win. See the journey from awareness to conversion on one page with stage-level KPIs and trends. Quickly gauge traffic quality, progression rates, and conversion performance to prioritize budget and fixes. Powered by a no‑code Google Ads connection so metrics stay current in Looker Studio.
Free
Social Media Organic Overview cover image
Social Media Organic Overview

Cross‑channel organic social media overview for Facebook, Instagram, TikTok, LinkedIn, and YouTube in Looker Studio.

Cross‑channel organic social media analytics template for Looker Studio that unifies Facebook Pages, Instagram, TikTok, LinkedIn Pages, and YouTube data in one place. Track essential organic KPIs at a glance, compare channel performance, and spot trends quickly. Works with Catchr connectors to pull real‑time metrics and dimensions from each platform. Ideal for marketers and social media teams who need a simple, unified overview for reporting and decision‑making.
Free
Facebook Ads overview and Ad analysis cover image
Facebook Ads overview and Ad analysis

Facebook Ads performance and ad set analysis in Looker Studio with KPIs, cost efficiency, and best/worst performer insights.

Facebook Ads performance tracking in Looker Studio with a clear overview and deep ad analysis. Compare impressions, reach, and spend to understand cost versus visibility. Measure clicks, leads, conversions, and spend with visual trends like clicks versus amount spent. Monitor efficiency using CPM, CPC, and CTR to spot what’s driving results. Evaluate ad sets by spend, landing page views, action values, frequency, clicks, impressions, and reach to quickly identify top and underperformers.
Free
Instagram Ads Overview cover image
Instagram Ads Overview

Instagram Ads performance dashboard covering spend, CPM, clicks, CTR, actions, ROAS, and audience/device breakdowns for smarter optimization.

Instagram Ads analytics template for Looker Studio that highlights spend, CPM, impressions, clicks, CTR, actions, and link CTR with clear trend visuals. Pinpoint winning and underperforming campaigns by comparing spend, ROAS, conversion ranking, and CTR. Understand where results come from using a country conversion map and detailed breakdowns by device, age, gender, and campaign objective. Drill into CPA, conversions, unique link CTR, impressions, and link clicks to prioritize budget and creative tests.
Free
Facebook Ads Funnel Template cover image
Facebook Ads Funnel Template

End-to-end Facebook Ads funnel tracking with KPIs for awareness, engagement, conversions, and ROAS to spot bottlenecks and boost performance.

Facebook Ads funnel tracking from awareness to purchase, with a visual flow of Notoriety, Engagement, and Results. Monitor reach, impressions, frequency, and CPM; clicks, CPC, CTR, adds to cart, and CPATC; plus spend, purchases, revenue, and ROAS. See success rates and total conversion rate to pinpoint where users drop off and where to improve. Trend awareness, engagement, and results over time to validate tests and budget shifts. Built for marketers who want clear, actionable insights from their Meta Ads campaigns.
Free
Apple Search Ads - installs and Accounts Performance cover image
Apple Search Ads - installs and Accounts Performance

Apple Search Ads installs and account performance with KPI trends, efficiency comparisons, and install-type insights by campaign and ad group.

Apple Search Ads installs and accounts performance with clear KPIs for conversion rate, taps, TTR, average CPA/CPM/CPT, and spend. Trend charts reveal changes across spend, impressions, taps, installs, and conversion rate versus the previous 30 days. An account-level table compares efficiency with columns for spend, impressions, CPA, CPM, CPT, conversion rate, installs, and taps. Installs insights detail LAT on/off installs, new downloads, and redownloads by campaign, ad group, and ad to pinpoint growth drivers.
Free
HubSpot content marketing dashboard template cover image
HubSpot content marketing dashboard template

HubSpot content marketing dashboard tracking blog performance and funnel results from views to customers.

HubSpot Content Marketing template focused on measuring the blog’s impact across the funnel, from page views to contacts, leads, opportunities, and customers. Track blog output and engagement with metrics like posts published, views, subscribers, and form submissions. Review blog page analytics to find winning content and spot drop‑offs in the journey. Built for marketers who want to connect content activity with lead generation and revenue outcomes.
Free
Google Play Store cover image
Google Play Store

Track Google Play app installs, uninstalls, ratings, reviews, and acquisition performance in Looker Studio.

Google Play Store analytics template for Looker Studio that tracks app installs, uninstalls, ratings, and reviews in one view. Monitor cumulative installs, performance by acquisition sources, and trends over time to understand what drives growth. Connect your Google Play data to follow core KPIs and catch shifts in user sentiment quickly. Ideal for app marketers, product teams, and developers who want real-time visibility into store performance. Turn raw store data into clear insights for roadmap and marketing decisions.
Free
Instagram Ads Reporting Dashboard cover image
Instagram Ads Reporting Dashboard

One-page Looker Studio dashboard for Instagram Ads that tracks spend, reach, engagement, and conversions across account, campaign, and ad levels.

A one-page Instagram Ads dashboard for Looker Studio that consolidates account, campaign, and ad performance. Track core KPIs like spend, reach, frequency, likes, post engagements, link clicks, conversions, CPC, CTR, and cost per conversion. Compare campaigns side by side for clicks, CPC, conversions, and spend, and pinpoint top creatives in the ads performance table. Includes audience and post insights to refine targeting and content for better ROI.
Free
Youtube Analytics cover image
Youtube Analytics

YouTube Analytics dashboard for Looker Studio to track core KPIs and compare video performance for smarter content decisions.

YouTube Analytics template for Looker Studio focused on the essential KPIs that drive channel growth and content performance. Track views, watch time, subscribers, engagement, and top videos to understand what resonates with your audience. Compare video performances to spotlight winners and fix underperformers. Monitor trends and traffic insights to refine topics, thumbnails, and publishing cadence. Uses a YouTube Analytics connector to keep metrics current for faster decisions.
Free
Youtube Analytics Template cover image
Youtube Analytics Template

Free Looker Studio template to track YouTube views, likes, shares, subscribers, and audience trends by video, country, and day of week.

Measure YouTube channel performance in Looker Studio, covering views, likes, shares, and subscriber growth by video. Identify top-performing content and audience engagement with breakdowns like views per country and views by day of week. Monitor weekly new subscribers and compare engagement across videos to refine publishing cadence and topics. A free, presentation-ready template for creators and marketing teams who want quick insights from YouTube Analytics.
Free